10 Tips for Choosing the Right Domain Name

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Choosing a domain name is similar to choosing a company name it requires a lot of thought and consideration. Your domain name is your identity on the Web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote. Follow these steps to help you pick the perfect domain.

1. Make it Easy to Type

Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it may be harder for customers to find your site.

2. Keep it Short

If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.

3. Use Keywords

Try using keywords that describe your business and the services you offer. For example; if you’re a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com. Include the keywords that people enter when searching for your products or services. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.

4. Target Your Area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com.

5. Avoid Numbers and Hyphens

Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.

6. Be Memorable

There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.

7. Research It

Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!

8. Use an Appropriate Domain Name Extension

Extensions are suffixes, such as .COM or .NET, at the end of Web addresses. These can have specific uses, so make sure to choose one that works for your business. .COM is far and away the most popular, but here are some other top extensions and how they’re often used:

  • .co : an abbreviation for company, commerce, and community
  • .info : informational sites
  • .net : technical, Internet infrastructure sites
  • .org : non-commercial organizations and non-profits
  • .biz : business or commercial use, like ecommerce sites
  • .me : blogs, resumes or personal sites

9. Protect and Build Your Brand

To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.

10. Act Fast

Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible. If you’re having trouble finding an available name, domain registrars like GoDaddy will suggest alternate names during your domain search to help you find the perfect name.

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