The questions plaguing many corporate leaders these days about social media include: How can we take best advantage of this continually-changing platform for business, sales, and reputation enhancement? How do we choose which platforms to engage on? Where does our website fit in among all the emerging social media options? What about mobile? Must we do it all? And, is the effort it takes worth the investment, risk, and loss of control?In fact, loss of control may be the most worrisome. There aren’t many places left where organizations can have total control over what is said about them, especially on the internet. But corporate websites can provide a still center of control, continuity and clarity of message. A website – compellingly done – can capture a brand, and encapsulate its positioning for all to see. A stake in the reputational ground, the best websites showcase their organizations’ aspirations and best selves as well as their brand.