Snapchat influencer story sells $17,500 worth of product in one day – Business Insider

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While the popularity of a new class of beauty bloggers and vloggers has undoubtedly transformed digital entertainment, a new Women’s Wear Daily report sheds some fascinating light on the financial impact that these creators are having on the beauty industry as a whole. And, in many respects, digital creators have supplanted traditional print beauty editors, according to WWD, who in the past were considered the industry’s most prominent tastemakers.

Source: Snapchat influencer story sells $17,500 worth of product in one day – Business Insider

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