What is SEO? Search engine optimization. It’s the process of improving the visibility of a website or webpage in search engines. The more frequently a website appears in the search result list, the more visitors your website will receive. SEO targets different kinds of searches, images, local, video, academic, news and industry search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search, the actual search terms or keywords typed into search engines. Optimizing a website may involve editing its content and code to specific keywords that search engines can index. Promoting a website to increase the links to your website is another SEO tactic.
Effective SEO may require changes to the HTML code of a website and also the content on the webpage, SEO tactics should be incorporated into your website development and design. SEO maintenance is an ongoing process, updates and changes should be made often.
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